How to Create a Better POS Experience For Your Customers
The customer experience is an important component in the success of any business. When the point-of-sale (POS) experience is less than ideal, customers will remember and may be less likely to make subsequent purchases. To ensure satisfaction, it’s important to think about ways to improve POS operations. From investing in the right business office supplies to training customers, there are many ways to achieve this goal. Interested in learning more? Here’s how you can improve the point of sale checkout process:
Streamlined Checkout Options at the Point of Sale
Whether your operations are in-person or online (or both), it’s critical to modernize the POS system with streamlined checkout options. For brick-and-mortar stores, this means investing in modern card-reading technology. An outdated card reader that doesn’t have tap technology or is finicky about swiping can be frustrating for customers, so upgrading your card reading machine when necessary is crucial.
For the online POS experience, consider using software to expedite the process and make repeat orders as simple as possible. Software such as Shopify makes it possible to securely store information to streamline purchases and save customers time.
Invest in Employee Training
Even cutting edge technology can’t replace human interactions. If you operate a brick-and-mortar storefront, employees play a critical role in the POS experience. To ensure timely checkouts and happy customers, be sure to create a solid training program for all team members. When each employee is confident in navigating your company’s procedures and technology, they can help ensure that the POS experience is pleasant and straightforward.
Offer Several Types of Receipts
Regardless of your business’s target audience, offering proof of payment in several ways is recommended. While some customers won’t ask for a receipt, others prefer to keep tabs on every expense. You can provide a better POS process by offering paper receipts and digital versions. If your storefront offers paper receipts, consider stocking up on high-quality paper rolls that are BPA-free and fingerprint resistant.
The POS experience is a factor that has a significant impact on customer impressions. The goal is to provide a checkout experience that’s quick, hassle-free, and encourages more purchases in the future. When you’re ready to implement the tips mentioned here, we’ve got you covered at EON. In addition to our business office supplies, we carry POS products such as paper rolls, printers, and credit card machines by Hypercom and Verifone. If you have any questions, we’re happy to help you find the best products for your needs. Please contact our customer service team to chat.