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Sticky Notes Blog

April 12, 2022

The Importance of Branded Promotional Products

branded promotional products

In our increasingly digital world, it can be easy to overlook the importance of branded promotional products. Although online advertising is important, tangible branded products can play a critical role in the success of your company. If you’re interested in adding promotional items to your marketing campaign, explore the benefits outlined below. When you’re ready to place an order or have any questions, our team at the EON office is here to help.

Cost-Effective Marketing

Running a comprehensive marketing campaign is often expensive. However, branded promotional products are consistently regarded as one of the most cost-effective forms of advertising. Studies show that consumers are more likely to remember company names after using branded products, and color is especially influential in improving recall. Since promotional items are produced on a large scale, providers are often able to offer large discounts for purchasers. The result is a low cost but highly effective marketing strategy.

Boost Customer Loyalty

Customer loyalty is imperative to the strength and longevity of your brand. Whether you’re preparing to launch your company or have been in business for decades, it’s crucial to focus on relationship building. When customers associate your business with high-quality products, they’ll be more likely to purchase your products or services in the future. Although branded items are often free to consumers, it’s vital to invest in quality construction. That branded coffee cup, for example, should be one that your customers look forward to using.

Complement Your Marketing Strategy

One of the best aspects of including branded promotional products in your marketing campaign is the ability to complement other facets of your strategy. If you have an active social media presence and are looking for ways to drive engagement, consider hosting a giveaway. Treating customers to branded apparel or other useful items is a great way to tie in promotional products with your digital marketing game plan.

The art of effective marketing is often a complex endeavor, and incorporating branded products into the mix can be cost-effective and results-generating. If you’d like to place an order for promotional products, our EON Office team can help. From tote bags and drinkware to tech products and embroidered apparel, we offer a wide array of choices for spreading the word about your brand. If you have any questions about available options or our process, don’t hesitate to reach out. We’d love to help you find what you’re looking for and make the ordering process as simple as possible.